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Our Services

Public Training

How to use O2O Referral marketing to drive

business result and brand building?

(Course Code: SM170224)

Date: 2017.02.24

Time: 9:30am - 5:30pm

Venue: CED School of Business (3/F., 210 Java Road, North Point, H.K.)

Language: Cantonese with English terminology

Fee: HK$1800 / *HK$1600

(Settle payment on or before 3 Feb 2016, or 3 delegates enrol together)


No matter what vertical or category your business falls into, referral programs have been proven to work for all types and size companies. Referrals are the most important source of new business.  But knowing how to do referral programs well is another story.


In this course, you’ll learn a practical strategy for building a more robust and reliable referral program—one that’s easy to understand and works in the real world. You will discover how the fastest-growing companies are generating and responding to referrals not only from past clients, but also from individuals who have simply heard or read about their reputation and expertise. The trainer will provide you tips for using your website, blog posts, speaking engagements and social media activity to convert referrals to new business.


Business owner, marketing executives and salespersons

Course Content

Part One

  • Rethinking referral marketing

  • Build your referral marketing business

  • How to get more referral business?

  • How to develop your referral network?

  • How to identify and baseline your referral sources?

  • Handle client objection

  • Marketing Techniques to gain referrals

  • Leverage business networking

  • Three level strategy of networking


Part Two

  • Corporate brand building O2O

  • Corporate brand building Show case

  • Importance of digital footprint

  • Being active on social media

  • Build your referral business via social media

  • Relationship between corporate branding and referral marketing

Speaker: Mr Chan

O2O Marketing & Technology Consultant with 15 years of IT experience. He is specialized in AR, VR360, website and online store development, mobile App, online marketing, social media marketing, membership systems.

He worked in the South China Morning Post, Icicle Group and IDT International Limited (stock code: 167), Currently, his business portfolio includes Web & App development, O2O Marketing service, Training and consultation. Also, he is operating his own TV Channel in 32 restaurants.


Delegates who have completed the course with at least 80% of attendance will be awarded the attendance certificate issued by CED School of Business.

Tel: 2153 9887

When you enrol in our course, you are expected to have read the terms and conditions shown in our website and agree with it.

For details, please click here.

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