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Our Services

Public Training

Social Media Crisis Management

(Course Code: PR190620)

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Date: 2019.06.20 (Thu)

Time: 9:30am - 5:30pm

Venue: Room 2101, 21/F., Gala Place, 56 Dundas Street, Mong Kok, Kowloon

             (Yaumatei MTR exit A2)

Language: Cantonese with English terminology

Fee: HKD2,400 / *HKD2,200
*Discount for payment settled on or before 30th May 2019, or 3 delegates apply together.

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Introduction

Social media technologies are continuously transforming the ways peoples interact with each other and companies. The power of social media cannot be underestimated, especially for the scandals and negative news. It can destroy and damage the brand, company or even your personal reputation in a second, as the social media allows people to spread out message far and quick. This course equips delegates with the key techniques and practical skills to tackle and manage social media crisis in the digital age.

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Who Should Attend

Managers in PR, Communications, Marketing or anyone who is interested to learn how to tackle social media crisis

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Course Objective

This course focuses on the practical aspects of utilizing digital and social media to prevent and well manage the crisis, as part of the overall PR strategy. In addition to introducing the practical techniques of managing social media crisis, it also helps delegates understand the crisis prevention tactics and best practices that they should be aware of.

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Course Content

  1. Roles of digital and social media in PR / crisis management

  2. The crisis management techniques in using social media to lead and control the outcome

  3. How to stop a bad situation soaring into a full-blown digital disaster

  4. Tactics on how to deal with the negative reviews and comments

  5. Crisis prevention and social media monitoring

  6. Best Practices sharing

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Remark

Delegates are required to bring the internet device such as notebook / ipad or tablet to do exercise

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Certificate：

Participants who successfully complete this course and have 80% attendance will be issued a Certificate of Attendance

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Course Trainer

Mr Adrian Lau
Mr. Lau is the founder of a communication company in Hong Kong. As a well-known figure in the HK social media & PR landscape, Adrian has more than 15 years of experience in the marketing and communications field. Having worked with many of the top brands in the world including McDonald’s, Microsoft and Huawei … etc. Adrian is also a famous KOL in his own rights, with close to 200,000 fans in Weibo and WeChat in China.

 

Adrian’s company won various awards and accolades, such as:

Gold Winner – Best Travel E-Commerce Platform, ECOMMAS 2017
Silver Winner – Best E-Commerce Merchant Hospitality and Travel, ECOMMAS 2017
Gold Winner - Best Use of Multi-Channel, Marketing Events Awards 2017
Gold Winner - Best Sponsorship Activation, Marketing Events Awards 2017 
Silver Winner - Best Use of Social Media, Marketing Events Awards 2017
Top 5 - Specialist Agency of the Year 2017 
Bronze Winner -  Excellence in Integrated Marketing, Marketing Excellence Awards 2017
etc.

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Enquiry
Tel: 2153 9887
Email: training@ced.edu.hk

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When you enrol in our course, you are expected to have read the terms and conditions shown in our website and agree with it.

For details, please click here.

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