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Public Training

Social Media Crisis Management

(Course Code: PR191211)

Date: 2019.12.11 (Wed)

Time: 9:30am - 5:30pm

Venue: Room 2101, 21/F., Gala Place, 56 Dundas Street, Mong Kok, Kowloon

             (Yaumatei MTR exit A2)

Language: Cantonese with English terminology

Fee: HKD2,400 / *HKD2,200
*Discount for payment settled on or before 20th November 2019, or 3 delegates apply together.

Introduction

The influence and presence of social media have become a company’s integral part of marketing success. But it can also rapidly damage a company’s reputation. Social media crisis can happen to anyone or any company, large or small, among recent examples are Yoshinoya and Pocari Sweat.  As a person responsible for social media management, how well prepared are you for social media threats? This course can equip you with the techniques and practical skills to tackle and manage the social media crisis.

Who Should Attend

Managers in PR, Communications, Marketing, Customer Service or anyone who is interested to learn how to tackle social media crisis

Course Objective

This course focuses on the practical aspects of utilizing digital and social media to prevent and well manage the crisis, as part of the overall PR strategy. In addition to introducing the practical techniques of managing social media crisis, it also helps delegates understand the crisis prevention tactics and best practices that they should be aware of.

Course Content

  1. Roles of digital and social media in PR / crisis management

  2. The crisis management techniques in using social media to lead and control the outcome

  3. How to stop a bad situation soaring into a full-blown digital disaster

  4. Tactics on how to deal with the negative reviews and comments

  5. Crisis prevention and social media monitoring

  6. Best Practices sharing

Remark

Delegates are required to bring the internet device such as notebook / ipad or tablet to do exercise

Certificate:

Participants who successfully complete this course and have 80% attendance will be issued a Certificate of Attendance

Course Trainer

Mr Adrian Lau
Mr. Lau is the founder of a communication company in Hong Kong. As a well-known figure in the HK social media & PR landscape, Adrian has more than 20 years of experience in the marketing and communications field. Having worked with many of the top brands in the world including McDonald’s, Microsoft and Huawei … etc. Adrian is also a famous KOL in his own rights, with close to 160,000 fans in Weibo and WeChat in China.

 

Adrian’s company won various awards and accolades, such as:

Gold Winner – Best Travel E-Commerce Platform, ECOMMAS 2017
Silver Winner – Best E-Commerce Merchant Hospitality and Travel, ECOMMAS 2017
Gold Winner - Best Use of Multi-Channel, Marketing Events Awards 2017
Gold Winner - Best Sponsorship Activation, Marketing Events Awards 2017 
Silver Winner - Best Use of Social Media, Marketing Events Awards 2017
Top 5 - Specialist Agency of the Year 2017 
Bronze Winner -  Excellence in Integrated Marketing, Marketing Excellence Awards 2017

etc.

Enquiry
Tel: 2153 9887
Email: training@ced.edu.hk

When you enrol in our course, you are expected to have read the terms and conditions shown in our website and agree with it.

For details, please click here.